Green's Beverages (Assembly Street)

Description

1937, our founder, Leonard Greenbaum, opened Green's Package store on a street front location on Ponce De Leon Avenue in Midtown Atlanta. He operated the store for years as a standalone business - until his son Jerry joined the buisness after serving in the military in the 1960's. After some fits and starts, Jerry opened an additional store on Buford Highway just North of Lenox Road. At that time, Dekalb county was "dry" and the Buford store sat adjacent to the county line, so you can imagine how busy it got. After Buford Highway, a series of stores were opened across town, North and East mainly, over the next decade. Eventually, there were 6 stores citywide. However, in 1990, our company and the State of Georgia signed a deal that included the sale of all of our stores but two. In 1977, while in Myrtle Beach, SC Jerry noticed a lack of any large format "discount looking" stores and decided to fill that void. Our Myrtle Beach store opened just before Christmas in 1977 and it quickly became the leading volume store in South Carolina. Tour buses, Canadians and vacationing South Carolinians all enjoyed the low prices and, at the time, the most massive liquor, beer, and wine store around. Greenville followed in 1983 and was the first store built as what was for 2 decades our prototypical store - larger (around 8,000 square feet), high ceilinged and brightly lit. Downtown Columbia, built adjacent to California Dreaming, opened in 1984. Almost an afterthought, Jerry nev